• Stand Out From The Crowd

    Changes Colour When Wet

  • Last Minute Summer Sale

    Use Code SUMMER30MERMAID for 30% Off Price Below

  • The Mermaids We Are

    Vive la Bikini Revolution

    Down with boring bikinis

    We were tired of bobbing around in a giant ocean of boring swimsuits

    Feel like a mermaid. Only Mermaid in England swimwear transforms in water, changing colour or pattern to reveal your inner mermaid. When dry they return to their original colour and pattern thanks to the unique and innovative design.

    No chemicals are added so once you have Mermaid in England swimwear, the effect will never fade or wear out as long as you look after it and love it.

    Buy British, By British

    We value the environment and support British manufacturing

    We reduce transportation and freight impact on the environment. All our material is designed and made right here in the UK. The fabrics we use to create our stunning swimwear is sourced and printed in the UK.

    Mermaid gals love to be noticed

    We are the original Mermaid swimwear

    You won't find colour change bikinis that have not had chemicals added to create this incredible effect anywhere else.

    Us Mermaids stand for love, the ocean, and the excitement of showing off whether it's in a tropical paradise faraway or at your local pool.


    Mermaid Gals

    This cossie is cool and so are you. You should be together.
    Down with boring bikinis!

    Vive la bikini revolution!

    Mini Mermaid Collection
    Coming Soon

    Tell Us What You'd Like

  • Revelation

    The Original Colour Change Swimwear

    Reveal Your Inner Beauty

    The Original Colour Change Swimwear

    Mermaid In England's innovative design transforms swimwear when wet, changing colour or pattern, revealing your inner mermaid.

    Transform yourself from the inside out. When us mermaids own our strength, courage and beauty that's when true transformation begins.

    No Swimsuits Are Harmed

    No Chemicals Ever

    It is not a chemical reaction changing the colour of your cossie, it's just water - remarkable eh?

    It won't fade, it won't bobble, it won't pill, it won't stretch, it won't wear out. We are friends for life, just look after it.

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